The BY FOUTAS company is committed to eco responsibility.
They work directly with a family owned artisanal workshop in a village in Tunisia.

To preserve the design of this ancestral fabric, it is created using a traditional artisanal production process.
Using a loom, the fouta is woven with 100% recycled cotton and then cut to the desired dimensions.

The artisanal foutas are woven edge to edge, improving both their aesthetics and durability.



Finally, they are transported to the homes of craftswomen who hand tie the fringes.
This provides additional income for their households. In order to reduce over consumption
of paper and plastic, packaging is made from recycled and recyclable materials.

The fouta is a traditional hammam towel originally used across North Africa and Turkey.
It has become a staple for the fashion conscious and well traveled around the world.

Today, it isused at the beach, by the pool as a pareo, and in interiors as a sofa throw, bed cover,
blanket, tablecloth, or bathroom linen. Foutas are absorbent, quick drying,  lightweight, and
effortlessly chic.