Moio was founded in order to globalize the marketplace for Zimbabwean artisans. Like many countries across the world, the COVID-19 pandemic hit Zimbabwe's economy really hard. The loss of tourism endangered the livelihoods of many artisans and craftspeople across the country, as they were left with no customers. Moio decided that if the people couldn't make it to the product, they would bring beautiful, handcrafted and sustainable product to the people.
